Compelling reasons why SMS is still a channel of choice
SMS is “the” original mobile phone application and is installed on every handset in the world. SMS is global, whereas other services are fragmented. In Asia people are using Line, WeChat, and Kakao, WhatsApp is dominant in Europe and Apple’s iMessage rules the States. And in parts of the world where data bandwidth becomes a real challenge, SMS is unaffected.
SMS is also the most secure and reliable option for A2P communications. This is important for all organizations and providers who are sending sensitive data.
The fields of use are versatile
A2P SMS are mostly used in industries like marketing, media, healthcare, insurance, entertainment, banking, tourism, financial services, and retail. The market for A2P SMS consists of several participants like SMS gateway providers, SMS aggregators, telecom operators, resellers, and bulk SMS providers.